"Kay Elliott: A visionary blending her passion for sneakers and fashion into a global movement. From shooting hoops with dreams of athletic stardom to designing standout garments, Kay's journey embodies resilience and style. Her imprint, Fazzu, not only dresses the body but also empowers the soul, symbolizing the fusion of fashion and empowerment. Through every step, Kay strides forward, leaving an indelible mark on the world of style and beyond."
Kay, renowned for her impeccable taste in sneakers and fashion, initially pursued basketball dreams, inspired by icons like Pat Summit. However, a career-ending injury shifted her focus towards her lifelong passion for clothing and footwear. In 2011, she launched her first clothing line, "SupaFlii King Clothing," later rebranded as "Flii King Clothing," and eventually evolved it into "Kraze Array" with a friend in Memphis. Yet, life's challenges, including her mother's illness, prompted a move to Nashville, where she founded "Fazzu" in 2015, symbolizing resilience and the journey through life's phases.
“Fazzu” means Phasing Through Life”.
Recognizing its universal appeal, Kay embarked on a global mission to spread Fazzu's message of positivity and cultural pride. As a black woman, she saw Fazzu as a beacon of empowerment and resilience, honoring the progress of her community. Through Fazzu, Kay found her purpose, emphasizing the importance of perseverance and growth in every phase of life. Her journey, inspired by her mother's words of reassurance, reflects the belief that overcoming challenges leads to personal transformation.
Kay's story embodies the ethos of Fazzu: embracing life's transitions with courage and determination, symbolizing hope and empowerment for all.
Kay's story embodies the ethos of Fazzu: embracing life's transitions with courage and determination, symbolizing hope and empowerment for all.
| Kay Elliott Talks Fazzu And Fashion |
video credit - Nortography / IG: @nortography